SmartLock

The second instalment of a campaign we produced for Everest featuring Irish TV and Radio presenter Craig Doyle, in which the brand wanted to showcase the of their products in a way that would make them undeniably recognisable.

This spot portrays the handy capability of Everest’s Smartlock technology in a comical, and somewhat, epic way. The additional cast in this spot provided a warmth and relatability for the audience – a nice juxtaposition to Craig as the hero presenter – without overdoing it.

The campaign was purposely made to be timeless, and it ran for a long period, giving the brand maximum exposure that would also offer their sales team plenty to talk to potential new customers about, given the ad’s popularity.