Mr Benn's Jungle Safari

Client: The Insurance Emporium

As if by magic... Mr Benn is on a new adventure, but now he’s got insurance.

On the 50th Anniversary of the first Mr Benn book was the launch of The Insurance Emporium. The Chase Creative Consultants were engaged to outline an integrated digital campaign which centred on great content, social media, blogger outreach, sponsorship, paid media and experiential. After thorough research, The Chase centralised the campaign on the brand’s icon, the cult 1970's cartoon character Mr Benn, and kicked it off with an exciting competition.

 

The Chase Films supported the project in post-production, creating a series of edits of the commercial tailored to relevant platforms and scheduled roll outs.