Let's Change Normal

WaterAid is an international organisation whose mission is to transform the lives of the poorest and most marginalised people by improving access to safe water, sanitation, and hygiene.

As part of their rebrand,  WaterAid wanted to inspire people to join them in their purpose of 'changing normal' and emphasise their three key goals: clean water, decent toilets, and good hygiene.

A concept of threes was developed, and so we took three of our staff members and recorded them clapping together in sequences of threes. This became the basis for our edit as we searched through WaterAid’s vast media library; finding footage to convey the great work WaterAid do, bringing it all together to get people excited about what they can achieve by supporting them.

The film was screened at the Glastonbury Festival, and was selected for the 20minmax International Short Film Festival in Ingolstadt, Germany.