XiaoMi x Carine Roitfeld

Client: Xiao Mi

A collaboration between former editor-in-chief of Vogue Paris, Carine Roitfeld and XiaoMi’s new 11T Pro phone to highlight it’s new ‘Cinemagic’ mode.

Carine Roitfeld wanted to reach a new audience for her work and embracing the XiaoMi’s new 11T Pro phone Technology has enabled her to do so.

Shot in Paris over 2 days entirely on the XiaoMi’s 11T Pro, with music composed by director Mark Gill.

Produced out of our Paris partner office, this film was a social media campaign for the Chinese Market.