The Story of AstraZeneca
Director: Richard Oliver
DoP: Shaun Atherton
From the beginning science has been at the front and centre of everything we do, taking us to places we never thought possible.
This is the adventure of what science can do… This is AstraZeneca.
The brief for a brand film for AstraZeneca was to convey the meaning, reach, potential and inspirational quality of AstraZeneca’s ‘what science can do’ positioning. To get across a strong sense of AZ’s collaborative nature and the accelerating pace of the incredible science and life-transforming healthcare solutions it’s delivering.
This project offered The Chase Films the chance to build on the strong R&D Hero film, which emotionally hooked AstraZeneca and conveyed the impact of what they do in their own modest way.
The film needed to talk to a broad audience, both internally within all levels of the business as well as externally, to scientists, industry peers and partners to the government, healthcare, media and financial institutions including the interested public.
AstraZeneca’s story was directed by Richard Oliver. The challenge he faced was to combine conceptual imagery to demonstrate the power of science, with a human element that connects the audience and evokes an emotional response.
The execution was a success, and the film is still being screened across many platforms and events for AstraZeneca. Its debut screening was to the Senior Leaders Meeting in Barcelona as well as presented to then Prince (now King) Charles III at the opening of AZ’s £1bn facility in Cambridge.