Understanding Farming

Client: BASF

Director:  Mark Gill
DoP: Fernando Ruiz

As part of a campaign to see what consumers think of farmers, and to bring the two closer together, BASF worked with us to create a film with a truly global reach to highlight the vital work that all farmers are engaged in.

The timing and logistic requirements meant that we had to employ actors instead of real farmers and consumers, but the scripts were based on real conversations and insights collected by BASF.

We created a short film concept, where it appears we interviewed both parties in a studio environment, before physically bringing them together by getting the on-screen consumers to visit the farms.

Widely considered a successful campaign, the video has received over half a million views on YouTube.

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