Zero to IT Hero
Zyxel Networks
Director: Craig McLaughlin
DoP: Matt Jones
the brief
Zyxel Networks are the humblest wireless network solutions company with the most intelligent software and hardware SMB’s never knew they needed. Ready to launch their first major online advertising campaign for the EMEA market, Zyxel Networks challenged us to develop, script and produce two comedy-centric ads that tell the world simply what they do. Plus, a stills campaign to boot.
the outcome
A set of stylised, character-driven spots set in opposing incubator offices that demonstrate the difference between work life with, but more importantly without,Zyxel Communications as a network solutions provider.
Through a live action shoot with an ambitious set build, we created a world that gave a glimpse into the world of an IT Zero vs. the life of the IT Hero, all thanks to the help and ease of choosing Zyxel Networks.
We were thrilled to be given creative freedom to use over-the-top comedic tropes to escalate what could happen as a result of making the wrong decision in network solutions as an SMB.
The spots were extremely well received, establishing a strong style that sets the brand apart, with identifiable and likeable characters that could be returning in future campaigns as creative development is already in motion for the next instalment of the Zero to IT Hero saga.
what we did
- - Creative development
- - Script writing
- - Production
- - Creative content
- - BTS content
- - Logo animation & sting
- - Campaign slogan development
- - Stills photography
- - Client campaign support
- - Strategy and campaign consultancy
Campaign release date: Q3 2024.
Online, web and social.
Credits
- Director: Craig McLaughlin
- Producer: Natalie Lewis
- DoP: Matt Jones
- Creative: The Chase Films & Craig McLaughlin
- Production: The Chase Films
