To appeal to the 18-34 demographic, Visit Scotland wanted to show that Scotland has more to offer than just lochs and castles. The creative idea was to take six people who had never before visited the country and send them on a road trip around Scotland.
What was unique -- not to mention challenging -- was that each sixty-second TV spot was filmed, edited, and broadcast within 24 hours. Adding to this, the cast and crew would only find out where they were going next following a public vote via Twitter.
The look and feel was loose, handheld camerawork to mirror the energy of the participants and activities, juxtaposed with drone footage to put in context their journey through Scotland's impressive landscape.
The series of five films picked up a SILVER award at Campaign’s LONDON BRAND FILM FESTIVAL 2018.
Directed by: Cagoule (Lewis Gourlay and Abby Warrilow)
Producer: Andy Maas
Executive Producer: Baldwin Li
Director of Photography: Andrew Begg
Editor: Erika Iesse
Sound Recordist: Merlin Bonning