A Day in The Life
Client: Exact Abacus
Director: Mark Gill
DoP: Fernando Ruiz
Logistics company Exact Abacus required a film that explained the three core components of their business.
A flippant remark at the initial meeting about "simply being in the business of moving boxes" became the foundation to our creative approach.
Inspired by the title sequence of THE THOMAS CROWN AFFAIR, we suggested continuous moving frames within frames; thus allowing for the required interviews and visual information to be conveyed in a shorter period of time.